Following tradition, Latvijas Pasts in collaboration with the Latvian parents’ organisation Mammamuntetiem.lv encourages everyone to greet their dads, granddads or godfathers by sending a special postcard on Father’s Day. Starting today, August 28th, 2017 anyone can choose one of the three postcards in various designs by logging in on the website http://www.nosutipastkarti.lv/ through their Facebook or Twitter accounts. The chosen card will be delivered free of charge by Latvijas Pasts to all the addressees with accurate postal addresses within the territory of Latvia until Father’s Day, which is traditionally celebrated on the second Sunday in September.
By logging in on the specially-created website for sending postcards http://www.nosutipastkarti.lv/ through one’s account of the social networks Facebook or Twitter, it is possible to choose a postcard from the three available designs. Provided that the required address fields are filled in accurately, Latvijas Pasts will provide free delivery of the greeting cards to the indicated letter-box till Father’s Day on September 10, celebrated in Latvia already for the eighth consecutive year. It will be possible to send three postcards within Latvia this way.
By combining old traditions with the modern technological possibilities, Latvijas Pasts has organised the postcard sending campaigns on social media networks for several years now. The annual postcard sending campaigns to greet mothers have been held since 2011, while the opportunity to send greetings on Father's Day free of charge in collaboration with Mammamuntetiem.lv has been offered since 2014.
Both campaigns saw huge response: on Mother's Day of 2017 36,000 greeting cards will be sent to mothers all over Latvia, whereas fathers receive on average 15,000 greeting postcards.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is the provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with more than 4,200 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by Kantar TNS, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies Kantar TNS, Ipsos and Quotas.
About the Latvian parents’ organisation Mammamuntetiem.lv
The Latvian parents’ organisation Mammamuntetiem.lv initiates and implements a variety of social projects. The primary objectives of its activities involve the promotion of the welfare of Latvian families and education, while seeking to increase the birth rate, to strengthen family values and to care for the safety of children among other things. One of the priorities of Mammamuntetiem.lv is to promote Father’s Day with the goal of encouraging the engagement of the father and the child in leisure activities together and increasing awareness in the society on the importance of the father in the child’s life. This is the fifth consecutive year that the organisation holds the Father’s Day festival, which will take place in Vērmanes Garden on the 9th of September. For more information please visit - www.tevadiena.lv.
Gundega Varpa (Gundega Vārpa)
Head of External Communications
Phone.: +371 67608505
E-mail: firstname.lastname@example.org; email@example.com