Most greetings during the Father’s Day postcard sending campaign held by Latvijas Pasts and the Latvian parents’ organisation Mammamuntetiem.lv have been sent to unnamed fathers followed by those called Jānis and Andris. The biggest share of the greetings will travel to dads in Riga, Valmiera and Ventspils. A total of approximately 16,000 Father’s Day postcards will be delivered to addressees throughout Latvia. On Saturday, the 9th of September 2017, there will be also an opportunity to send photo postcards with a special dedication to dads from the Latvijas Pasts wall during the Father’s Day Festival in Vērmanes Garden, Riga.
Within the third Father’s Day postcard sending campaign where anyone has had an opportunity to send a free postcard to their dads, granddads or godfathers using their account on the social networks Facebook or Twitter, most greetings will travel to dads in Riga, Valmiera, Ventspils, Liepāja and Cēsis regions: 629 postcards will be delivered to dads in Riga, 253 – in Valmiera, 218 – in Ventspils, 216 – in Liepāja and 204 – in Cēsis. A total of more than 16,000 Father’s Day greeting postcards have been sent within the campaign.
Facebook users have been the most active when greeting their fathers within the postcard sending campaign: 89% of those interested have logged in from this network to send the postcards, compared to 11% who have logged in from Twitter. Mobile devices for sending the postcards have been used in 70% of cases.
There is also an opportunity to send a unique picture to one’s dad from the special Latvijas Pasts photo wall during the Father’s Day Festival held by Mammamuntetiem.lv in Vērmanes Garden, Riga on Saturday, the 9th of September. The idea of the photo wall is dedicated to dads as teachers, who can teach us both practical and educational things, as well as simply interesting things. Latvijas Pasts will create a special photo postcard from the photo that you take and upload on the website http://www.nosutipastkarti.lv/, and will send it to the addressees with accurate postal addresses within Latvia free of charge. Pictures for sending may be uploaded on both the 9th and the 10th of September.
To promote the tradition of sending postcards among the audience using mainly the options offered by the modern technology in the Internet environment for everyday communication, Latvijas Pasts holds regular campaigns on social networks, encouraging everyone to send original postcards on various holidays and events. Traditionally, Latvijas Pasts sends out most greetings during the Mother’s Day postcard sending campaign, although the Father’s Day is also gaining popularity in Latvian society.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with more than 4,200 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by Kantar TNS, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies Kantar TNS, Ipsos and Quotas.
About the Latvian parents’ organisation Mammamuntetiem.lv
The Latvian parents’ organisation Mammamuntetiem.lv initiates and implements a variety of social projects. The primary objectives of its activities involve the promotion of the welfare of Latvian families and education, while seeking to increase the birth rate, to strengthen family values and to care for the safety of children among other things. One of the priorities of Mammamuntetiem.lv is to promote the Father’s Day with the goal of encouraging the engagement of the father and the child in leisure activities together and increasing awareness in society on the importance of the father in the child’s life. This is the fifth consecutive year that the organisation holds the Father’s Day festival, which will take place in Vērmanes Garden on the 9th of September. For more information please visit www.tevadiena.lv.