Following tradition, this year again Latvijas Pasts in collaboration with the Latvian parents’ organisation Mammamuntetiem.lv encourages everyone to get ready for Father’s Day in time and send greeting postcards of special design to dads. This year the greetings will be united by the idea of dads as champions – in joking, giving advice or pampering. Choosing one of the three postcard designs offered on the website www.nosutipastkarti.lv and accurately filling in the specified address fields, the postcards will be delivered to addressees within the territory of Latvia until Father’s Day, which is celebrated in Latvia on the 8th of September this year.
You can log in to the website www.nosutipastkarti.lv created for sending postcards from today, the 20th of August 2019, using one of your accounts on social networks Facebook or Twitter. In order for the postcards to reach the addressees in a timely manner, it is essential to fill in the required address fields accurately, including the correct postcode, otherwise the postcard may travel longer to the addressee. Therefore, an address verification tool is integrated into the postcard sending website in order to make sure that the postcode is correct.
To encourage more awareness and understanding of the role of fathers in the family and parenting, Latvijas Pasts has been organising Father’s Day postcard sending campaigns since 2014, and since 2016 it has been holding such campaigns in collaboration with the Latvian parents’ organisation Mammamuntetiem.lv. Greeting postcard designs each year feature some trait which is characteristic of fathers. For example, the 2018 postcard idea was May everyone have a dad like mine!, while this year there is a possibility to choose a greeting postcard on the topic My dad the champion in joking, giving advice or pampering.
Within the 2018 campaign dads across Latvia were greeted with 17,000 postcards.
By combining the old tradition of sending postcards with the possibilities offered by modern digital technology, Latvijas Pasts has been organising the postcard sending campaigns on social networks since 2011. The most popular of them are dedicated to Mother’s Day and Father’s Day.
You can see the designs of 2019 Father’s Day postcards and send a postcard here.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with around 3,800 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by Kantar TNS, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies Kantar TNS, Ipsos and Quotas.
The Latvian parents’ organisation Mammamuntetiem.lv is a social entrepreneur whose main activity is related to informing parents, educating them and representing parents’ interests. Holding events and campaigns aimed at strengthening family values is an important area of the organisation’s activities. One of the priorities of Mammamuntetiem.lv is to promote Father’s Day with the goal of encouraging the engagement of the father and the child in leisure activities together and increasing awareness in society on the importance of the father in the child’s life. This is the seventh consecutive year that the organisation holds the Father’s Day parade and festival, which will take place in Vērmanes Garden on the 8th of September. For more information please visit www.tevadiena.lv.
Gundega Vārpa | Head of External Communications
Phone: +371 67608505
E-mail: firstname.lastname@example.org; email@example.com
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